Monday, November 17, 2014

Hacking Hanukkah to Design the Jewish Future

By Rabbi Charlie Schwartz on EJP

The epiphany came half way through the session. My design team, a rag-tag group of Jewish high school students, had already identified the centrality of food in creating powerful experiences with family and friends. Then, during a frenzied brainstorm, a jaunty ninth grader shouted, “Wait – there are no good Hanukkah drinks!”

Thus, after several iterations, the Flaming Hanukkah Milkshake was born: sixteen ounces of milk-chocolate deliciousness with a ribbon of strawberry jelly running throughout, served in a double-paned glass with ignited olive oil floating between the layers, and a nine pronged sparkler put in for good measure.

This design experience was part of a series of Hanukkah Hackathons run by the Brandeis Design Lab – a joint project of The Union for Reform Judaism, Combined Jewish Philanthropies and Brandeis|HSP. These sessions instruct teens in the methodology of Design Thinking and provide them with the tools to innovate Jewish life and practice. At first glance, the idea of a Hanukkah Hackathon seems kitschy, a mash-up of old words with new jargon. But the idea of hacking Hanukkah – that is, repurposing and/or refining it in ways not previously imagined – has ancient origins.

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